Brick & Mortar Stores Compete with Amazon – And Win

by Patti Fabrick

This email was designed to be sent from a wholesaler to their retail stores – the wholesaler often sends helpful business tips and hints as well as new product release notices.  Dr. Joe’s (name changed) videos are one of the product offerings – he’s a child psychologist who is regularly a speaker on talk radio.

Subject: <Store> can now compete with Amazon — and win

Hi <name>,

I know how difficult it can be running a brick and mortar store. Especially having to compete with Amazon .  The overhead, the staffing, the online competition…most days, it can feel overwhelming.

Many of our retailers pour their hearts and souls into running their stores — but often it feels like no one really notices.

Even customers.

For just a few moments, I want you to imagine a customer of yours – her name is Sally. And she visited your store a couple of months ago to find a last-minute gift for her nephew’s birthday.

So she’s aware of your store.  She’s been your customer. But what does Sally do when she hears Dr. Joe on the radio?

Maybe you guessed it…

She orders his program online…from Amazon.

Here’s the thing, you are not alone. Even large retailers like Walmart, Best Buy and Sears are affected.

How can your local store ever compete with Amazon?

What if I could show you a way to not only compete…

But win business away from Amazon? It all has to do with your business strategy online.

Now, I know you might be thinking….  

“But I don’t have an online store.” Or…

“I don’t know how to sell inventory both in my store and online.” Or…

”That’s all way too technical for me.”

I understand.  And I had the same thoughts.  

Until I found the software called Ecwid.

You see, Ecwid is a fast and easy online store.  

Opening an online store has never been easier. And it’s simple to integrate into your existing website. 

Don’t have a website at all?

That’s okay too.  Ecwid has “Instant Sites” – you can have a website up and running in a matter of minutes.

Let’s see how Ecwid changes the story above.  

You see, Sally found your site through a targeted local Google ad that is simple to set up, monitor and run all from within Ecwid’s program.

She viewed Dr. Joe’s product and added it to her cart…

And purchased from you with a discount code from one of your emails. (You see, when Sally was in your store for her nephew’s gift, you asked for her email address and received permission to send her emails from time to time. )

She chose to pick up her order in-store to save shipping costs.

So, what happens NEXT?

Sally visits your store to pick up her purchase…maybe adding a few extra items that catch her eye. (Nice order bump!)

And your inventory online is automatically adjusted with her purchase. (No worries about selling more than you actually have on hand.)

You still have her email address and can continue to follow up, nurture and stay top of mind for future purchases. (Keep building that relationship…)

All this (and so much more) are available with Ecwid.

If you’re ready to crush the online competition and bring more customers into your store, head over to Ecwid and check out what they can do for you.

Happy selling,

<wholesaler>

P.S. You see, you can compete with Amazon. Your success is our success.  When you sell more, you buy more from us. And we want to see you succeed.  

Here’s the thing, you can start with their free level to see if Ecwid is right for you.

This is not a limited-time free trial to suck you in, waste your time, and cost you money if you forget to cancel.

It’s a free forever plan.
Click here to check it out.